Most people shift to veganism with good intentions . . . only to be swallowed in waves of internet searches, conflicting information, and confusion about the environmental impact of exotic superfoods.
They “do their best” every day to find trustworthy restaurants, eat the right foods, and minimize their consumption of single-use products.
Yet, after a short time, they become aware of an underlying anxiety that never seems to go away, like the buzzing of a faulty light fixture. This fear of failure is always at the back of their mind, making every decision seem like a rainy hike up a craggy mountain.
What if they sabotage their fitness goals? What if there are no vegan options at the dinner party? What if they actually gain weight from their newfound love of avocado toast?
Most people go the long route with the odds stacked against them due to a lack of resources or knowledge. And most of them fail.